Level Ground Trading

Direct Fair Trade means we acknowledge the hard work and risk involved with growing and selling crops. To focus on farmers, we: create opportunities for economically disadvantaged producers by supporting small scale* producers that live in remote, rural areas; pay a fair price to farmers and producers; establish direct trade relationships based on trust and respect by visiting producers regularly; pay a fair price and invest social premiums in the farmer's community; support sustainable environmental practices; promote independence, education and positive work conditions. Every year, Level Ground invests a Direct Fair Trade Community Premium when we purchase coffee from Colombia. Since 1998, we have been investing this community premium in Famicafe. Famicafe has granted 1,184 academic scholarships to rural youth in Colombia plus investments in infrastructure development in rural mountain schools.