SportForward

“Sport has the power to change the world…” – Nelson Mandela We agree. Our mission, therefore, is to wield that power wisely: to use sport as an instrument of progress, conveying messages that empower, values that elevate, principles that educate, and ideals that build lasting peace. To reach these ends, we have cultivated a dynamic network of experts and volunteers ranging from coaches and players to university professors and physicians, all of whom share our commitment to impacting communities around the world through sport. Since 1992, SportForward has conducted a wide variety of sports projects in more than 60 countries. Along the way, we have learned valuable lessons about building meaningful cross-cultural relationships. These lessons-learned uniquely position us to create and support sustainable programs, where true progress begins and lasting change is achieved. Experience has taught us that we are most effective as a strong and deep support system existing below the surface, functioning like the root of a healthy and vibrant plant. As the root system, our job is to tap into the reservoirs of resources needed for the plant to grow, thrive, and ultimately bear fruit. Our ‘reservoirs of resources' are people who deliver messages that empower, values that elevate, principles that educate, and ideals that build lasting peace.